[New post] DRIVEN: Porsche Macan – opening up the brand

Anthony Lim posted: " Opening up a new segment is a sure-fire way to gain more traction in the marketplace, especially if you happen to be a sports car maker, and going the downsizing route surely helps - in a world that has become more austere, making it smaller and cheaper" New post on Paul Tan's Automotive News DRIVEN: Porsche Macan – opening up the brand by Anthony Lim Opening up a new segment is a sure-fire way to gain more traction in the marketplace, especially if you happen to be a sports car maker, and going the downsizing route surely helps - in a world that has become more austere, making it smaller and cheaper isn't seen as a bad thing now, even […] Read more of this post Anthony Lim | January 9, 2015 at 11:59 am | Categories: Car Reviews, Cars, Porsche | URL: http://wp.me/p1x6AR-1gv2 Comment    See all comments Unsubscribe to no longer receive posts from Paul Tan's Automotive News. Change your email settings at Manage Subscriptions. Trouble clicking? Copy and paste this URL into your browser: http://paultan.org/2015/01/09/driven-porsche-macan-opening-brand/