There are many ways to expand reach and extend market share, and spin-offs are a good way to go about it. Television uses it to great effect, and automakers are getting big into that particular game as well.
Nothing too hard about it, and it beats turning out a completely new trick from ground up, cost and time-wise. Identify an existing model and see how you can make it so it's differentiated enough from the original, and presto, new cake.
BMW is getting very efficient at this – plenty of variations and sub-takes to be found in its model inventory these days, but the F30 3 Series / F32 4 Series Coupe and latest F36 4 Series Gran Coupe trinity is a good an example as any of how to stretch the spread for effect.
That train of thought has spread to their cousin, the F25 X3, and the result is the X4, a vehicle for the BMW buyer wanting to go the taller route, doesn't care for the X5's shape and wants something with the X6's flash but thinks it too big, preferring something along the lines of an X3 dimension-wise, but thinks the latter too stoic and wants something that looks more extrovert in presentation. Long, but an apt description.
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