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Lotus has opened its first 4S Centre in Beijing in an event officiated by Proton advisor Tun Dr Mahathir Mohamad. The national car architect was accompanied by Tan Sri Mohd Khamil Jamil, executive chairman of Proton and chairman of Group Lotus, as well as Aslam Farikullah, COO of Group Lotus.

The 4S centre has a footprint of approximately 1,000 square metres over four floors at the capital's Golden Port Motor Park. It houses a showroom, comprehensive service centre, administrative office, merchandise retail corner, customers lounge and a training centre. There's also a club house for Lotus owners. The service centre is equipped with three hoists, an engine repair room, plus diagnostic and special tools for Lotus cars.

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"China's growth has not only opened the eyes of the international business community, but it has also inspired us to open this new Lotus 4S Centre," Farikullah said, adding that the opening is a form of acknowledgment for a market that has been receptive of the brand since its first venture there towards the end of 2011.

Lotus currently has eight dealerships in China, including in Shanghai, Chengdu and Dalian. Models currently sold in the Middle Kingdom include the Evora S IPS, the Exige S240/S260 and the Elise CR.

In Malaysia, Lotus launched the Exige S Roadster last month. The 345 hp sports car is priced from RM457k.