Petron Malaysia has launched its Miles privilege card at the Royale Chulan in Mutiara Damansara yesterday, the company's first in-house loyalty programme since entering the local market in 2012.
Miles replaces the Smiles loyalty card that was a legacy of the Esso/Mobil infrastructure the Filipino company acquired. The over 1.5 million current Smiles members across the country will have their points converted into Miles points once they switch over. Membership is free for life and there is no expiry date on the points.
Members receive one point for every ringgit spent on fuel – claimed to be the highest rate of all fuel loyalty programmes in Malaysia – which can be earned at all 560 Petron, Esso and Mobil stations nationwide. The points can then be spent on Petron fuels and products as well as items from Treats convenience stores and the rewards catalogues.
In addition, cardholders can earn and redeem points from Petron's partners, such as AIG Insurance and Sentosa 4D Adventure Land, while flashing their card at merchant partners can earn them exclusive deals and discounts. Special offers from Malaysia Airlines' Enrich programme and PLUS Expressways' PLUSMiles Card are also available.
The card was launched in conjunction with the "Drive to Brazil, Win 6D4N Trip to Brazil" promotion, which offers prizes including five pairs of tickets to the FIFA World Cup final in Rio de Janeiro as well as 20 signed jerseys from professional football players. Miles members will need to accumulate 100 points in order to join.
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