It's a very competitive market out there these days, especially in the B-segment, where the cars are bigger than ever, with prices that have never been lower.
The sub-RM100k buyer has never had it this good in terms of choice. Outside the default "Big 3" (that's the Nissan Almera, Toyota Vios and Honda City), Naza provides two well-kitted hatchbacks - one Korean (Kia Rio), one French (Peugeot 208). The facelifted Ford Fiesta, available in both hatch and sedan, is another popular urban choice, while the Honda Jazz Hybrid is a green and practical option. Even VW is now in the game with the CKD Polo Sedan and Polo Hatch.
Faced with such stiff competition, a newcomer will need a strong unique selling point for it to rise to the surface and stay afloat. The Mitsubishi Attrage you see here has one pretty convincing USP in the season of inflation - outstanding fuel efficiency that will save you money at the pumps. 21 km/l, they say.
Challenge accepted. We put Mitsubishi's New European Driving Cycle claims to the test with a journey from KL to Ipoh, plus another few hundred kilometres of the daily grind to see what else the Attrage has to offer.
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