It seems that Mercedes-Benz's parent company Daimler is hungry for a slice of the bike pie as it enters "advanced talks" to purchase a stake in MV Agusta, according to a Reuters report.
Citing German daily Sueddeutsche Zeitung, the news agency said that the company is looking to acquire a 25% stake in the Italian motorcycle maker for around €30 million (RM124 million) via its Mercedes-AMG performance division, with an option to raise its holding through further investments. The same source added that the deal could be signed as early as this week.
MV Agusta F4 RR
Mercedes-AMG has dabbled with the motorcycle industry before, entering a marketing and sponsorship joint venture with Ducati in 2010 – going so far as creating a limited edition Ducati Diavel AMG – before the latter was snapped up by Audi in 2012. With BMW also in the bike business through its Motorrad division, the competition between the German luxury brands appears to be spilling onto the two-wheeled path.
Does the MV Agusta name sound familiar? It should – Proton once bought a 57.57% stake for €70 million (RM290 million) in 2004 before famously selling it off for a token sum of €1 (RM4.48) four years later.
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