Jaguar has joined forces with fashion designer Stella McCartney for the roll-out of its new XE. On September 29, the compact exec will catwalk the streets of Paris clad in McCartney's Superhero print from her Spring 2015 collection.
This forms part of a series of 'Experiences' under the Feel XE campaign. The first 'Experience' involved singer-songwriter Emeli Sandé, and the next one will feature British actor Idris Elba.
"It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can't wait to see it on the streets of Paris," said the 43-year old.
Jaguar is set to reveal full details on the whole XE range at next month's Paris motor show, from the 99-gram of CO2 per km XE E-Performance to the 250 km/h supercharged XE S.
No comments:
Post a Comment