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Proton recently officiated the opening of its service outlet in Sungai Petani. Operated by Mercu Usaha Mesra Corporation (MUMC), a Proton dealer since 2005, the Kedah facility has grown from a 1S shop lot to a 78,000 sq.ft. 4S centre. It's the second such centre in the Northern region.

"It is timely since the Northern region is the highest contributor in terms of sales and volume of Proton cars. By providing facilities such as sales, service, spare parts and spray, or repairs, in one roof, MUMC can help cater to the growing needs of the consumers in the Northern region," Proton CEO Datuk Abdul Harith Abdullah said of the new outlet.

"People have said to me that producing good quality cars do not suffice if we fail to see the much needed improvements in our after-sales-services team, and we agree. Internally, we have talked about improvements done on all levels.

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"Therefore, we are intensifying our efforts to provide quality service and convenience to our customers by making sure our service centres are open seven days a week in the more urban or busy areas where customers' trend shows their preference to service their cars on a weekend," Harith added.

The national carmaker has 270 service outlets nationwide, including 16 4S centres. For a start, 47 outlets will operate seven days a week starting October 10, with the rest gradually falling in line by January 2015.

Customers can call Proton We-Care at 1800 888 398 or visit www.proton.com for the list of participating SCs. All outlets will of course host the Iriz, Proton's all-new B-segment hatchback that was launched last month.