Mercedes-Benz Malaysia (MBM) yesterday announced the performance results for its first quarter of 2015 - a total of 1,886 Mercedes-Benz passenger cars were sold during the period, a 13% increase over the corresponding quarter in 2014.
The Q1 volume represents a milestone for MBM, which began life as DaimlerChrysler Malaysia on Jan 1, 2003 - it's the best first quarter ever in the company's 12-year history. A new record for monthly sales was also made in Q1, with 967 units sold in March.
The biggest seller for the brand was the W212 E-Class, with 1034 units sold, of which 638 units were of the locally-assembled E300 BlueTEC Hybrid that was launched in January. As for the W222 S400L Hybrid, which debuted last May, 270 units were shifted in the first quarter.
The automaker's New Generation Compact Cars (NGCC) model range - made up by the likes of the W176 A-Class, C117 CLA-Class and GLA-Class - sold to the tune of 418 units within the first quarter, and the W205 C-Class shifted 140 units during the period in its fully-imported CBU guise.
The numbers for the 2015 World Car of the Year are expected to rise with its introduction in locally-assembled form - the CKD variants of the C 200 Avantgarde and C 250 Exclusive are set to be officially launched this week, priced at RM269,888 and RM299,888 respectively.
Eagle-eyed readers will have noticed the inclusion of an E 300 BlueTEC Hybrid Challenge (and the mention of 1,500 km on one tank of fuel) in the graphic shouting the numbers - we'll have the story on that one soon. And fans of the Mercedes-AMG GT will be pleased to hear that MBM has announced that the sports car will be making its market debut here towards the end of the year.
No comments:
Post a Comment