Location, it would seem, is everything, and that little aphorism concerning the word doesn't just hold true for property or retail businesses – in the automotive world, give a new piece of metal a good surrounding to shine, and it'll positively sparkle, most times anyway. It's pretty much the equivalent of dressing up to effect.
Truth be told, there was probably no need to go that far in the case of the new Land Rover Discovery Sport, because it really is quite the performer with very little need for any surrounding fanfare, but an exotic locale undeniably helps to add to the allure.
The chosen backdrop to the plot in this case was Iceland, in what was the thick of winter, no less. Sub-zero inclement weather – complete with blizzards and black ice - did seem at that point to be bordering on overkill, considering that most, if not all, owners of the L550 would never put it to such a magnitude of adventure.
Still, the conditions did their part in driving the message home that the Freelander 2's replacement is every bit the capable Land Rover, ready to take on just about anything (though not everything, but more on this later). And it does make for a better story than say bumping and grinding along a more 'traditional' route like Eastnor.
There's snow better way to find out how it turned out by clicking here.
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