How impressive a product or otherwise depends on the expectations of the user, which is influenced by past experiences and shaped by a benchmark provided by similar items. It's relativism. This writer is no psychic, and has no contact with jurors on the European Car of the Year panel, but I think that's what won the new Peugeot 308 the 2014 ECOTY gong.
The previous Peugeot 308 (new model = new number game not sustainable) wasn't the best car in class at its prime, far from it, although a few aspects (for me, classy cabin design and torquey turbo engines) were good. The T7 didn't age well either with that big mouth - partly fixed with the facelift - and even bigger behind, while renewed rivals came in along the way to further rub salt into the wound, showing up the 308's uncompetitiveness.
It was begging to be put out of service and Peugeot finally did so in late 2013 with this car. Plenty of catching up to do, but the sharp-suited T9 has had a flying start and appears well equipped for the top. We drive the new 308 in Le Touquet, France, to see if there's substance beneath the sheen.
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